2018 CIAA – Central Intercollegiate Athletic Association


During the 2018 Central Intercollegiate Athletic Association (CIAA) basketball tournament held in Charlotte, North Carolina, Feb. 27 – Mar. 3, Army Reserve Drill Sergeants and officers took the opportunity to recruit and advise the young and impressionable minds of students visiting the CIAA events.

Throughout the week, Soldiers from the Army and Army Reserve set up shop at the Time Warner Cable Arena and Charlotte Convention Center to increase Army wide visibility and find perspective future leaders.

The CIAA is made up of 12 historically black colleges and universities. Its partnership with the U.S. Army Recruiting Command for 17 years has given the command the opportunity to connect with and spread its message of opportunity to the over 190,000 basketball players, fans, students, university officials and local influencers attending the tournament.

Events such as the “Fan Fest” and “Career Day” and presentations of ROTC scholarships allow Soldiers a chance to have one on one time with students and spectators and show what benefits and options joining the military offers.


As the Army remains focuses on its strength in finding highly qualified young men and women from diverse backgrounds to become part of the Army, events like the CIAA provides recruitment access that Soldier volunteers do not take lightly.


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