Sequoia Foothills Chamber’s Hero Appreciation

02/16/2011  | 

A view of Lake Kaweah, with Alta Peak in the background.

Nestled at the foot of Sequoia National Park and the head of Lake Kaweah, is probably the best kept secret in California — the magical foothill village of Three Rivers, resident population: 2,600. 

This quaint village is spread out along three Forks of the Kaweah River, which itself originates from high in the neighboring Sierra Nevada Mountains in Sequoia National Park. Only a few hours drive from Los Angeles or San Francisco, your cell phones and pagers won’t work here and the air is crisp and clean. Experience peace and quiet, where stunning sunsets and star-filled nights replace streetlights.

Hero Appreciation Months

Three Rivers is the home of the Sequoia Foothills Chamber of Commerce, and the originator of Hero Appreciation Months, an annual program which runs every January through March in which some 30 to 40 member businesses located in Three Rivers, the surrounding foothill area, and Sequoia National Park, regularly volunteer to participate, offering thank you discounts and special events for those who put their lives on the line for us every single day.

The normal thank you discount offered to members of the armed forces and their families visiting our area January through March is 20 percent off whatever our participants ordinarily charge for their products or services. Some minor exceptions and limitations may apply.

The village of Three Rivers, Sequoia National Park, the surrounding gateway communities, and the adjacent Kings Canyon National Park, are all welcoming and beautiful any time of year. It is only here that you will find:

  • The world’s largest living thing (the General Sherman giant sequoia tree located in Sequoia National Park)
  • The highest mountain in the U.S. outside of Alaska (Mt. Whitney in Sequoia National Park)
  • The deepest canyon in the U.S. (Kings Canyon National Park)
  • One of the deepest gorges in the country (Kings Canyon in Kings Canyon National Park)
  • One of the steepest rivers (the Kaweah River begins in Sequoia National Park, runs through Three Rivers, and ends in Lake Kaweah)
  • The world’s largest fuse gates (at Lake Kaweah, snow-melt capacity: 183,300 acre feet)

Explore the Tulare County emap, the interactive guide to our county:


Outdoor recreational activities include:

  • Cross-country skiing
  • Snowshoe walks
  • Whitewater rafting
  • Horseback riding
  • Hiking (over 800 miles of trails, 93 percent is wilderness) 
  • Boating
  • Fishing
  • Camping
  • Swimming
  • Water skiing
  • 9-hole golf course

Giving Back

Participation in the chamber’s annual Hero Appreciation Months program gives our military and their families a 20 percent discount on lodging, retail, restaurants, and services three months out of every year. The businesses participate because they love our military, and want to give a little something back. Three Rivers, the home of the Chamber, is also the home of many who once served in the armed forces but who are now retired. It is also the home for some of the military’s new recruits.


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